| 000 | 00656nam a2200229Ia 4500 | ||
|---|---|---|---|
| 005 | 20231219103631.0 | ||
| 008 | 131103s9999 xx 000 0 und d | ||
| 020 |
_a8178293706 _cRs 320 |
||
| 040 | _aLoreto College | ||
| 041 | _aEnglish | ||
| 082 |
_a302.23 _bTEL |
||
| 100 | _aTellis, Gerard J. | ||
| 245 |
_aEffective Advertising _b Understanding when, how, and why advertising works _cGerard J Tellis |
||
| 260 |
_aNew Delhi _bResponse Books _c2004 |
||
| 300 | _a201p | ||
| 504 | _aIncludes bibliographical references and index | ||
| 630 | _aMedia Studies | ||
| 650 | _aMass Media | ||
| 651 | _aAdvertising | ||
| 850 | _aLCLIB | ||
| 942 | _cBK | ||
| 999 |
_c17716 _d68195 |
||