Loreto College Library Search for 'su:{Advertising}'

Advertising today The Indian context

By Datta, Sarojit. Calcutta Profile Publishers 1998 . 315p 818550069

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McLuhan Hot and cool

New Delhi A signet book published by New American Library 1967 . 304 p.

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Sense and nonsence of McLuhan

By Finkelstein, Sidney. New York International Publishers 1968 . 122 p.

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Public relations and advertising B.N. Ahuja and S.S. Chhabra

By Ahuja, B.N.. Delhi Surjeet Publications 2001 . 230p

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Advertising Today the Indian context

By Datta, Sarojit. Calcutta Profile Publishers 1998 . xi,315p 818550069

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Advertising

By Jefkins, Frank. New Delhi Addison Wesley Longman (Singapore) Ple Ltd Indian Branch 2000 . xxi,394p 24 cm. 8178080893

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Foundations of advertising Theory and practice

By Chunawalla, S.A.. Mumbai Himalaya Publishing House 2002 . 930p 8178664860

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Understanding mass communication

By DeFleur, Melvin L.. Delhi Goyl Saab 1991 . xv,568p 8185288674

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Advertising management

By Batra, Rajeev. Delhi Pearson Prentice Hall 2005 . 768p 8178087359

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Advertising Principles and practice

By Wells, William. New Delhi Pearson Education 2004 . xxxii,599p 8129700638

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Social communication in advertising Consumption in the mediated marketplace

By Leiss, William et al. New York, London Routledge 2005 . x,683p 415966760

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Advertising on the Internet Let your fingers do the talking

By Harris, Godfrey. New Delhi Atlantic Publishers and Distributors 2001 . 160p 8171569803

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Effective Advertising Understanding when, how, and why advertising works

By Tellis, Gerard J.. New Delhi Response Books 2004 . 201p 8178293706

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Concise encyclopaedia of advertising

By Clow, Kenneth E.. New York Best Business Books 2005 . xiii,213p 789022117

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Advertising basics a resource guide for beginners

By Vilanilam, J. V.. New Delhi Resonse Books 2004 . 200p 761998101

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The (un)Common Sense of Advertising Getting the basic right

By Tiwari, Sanjay. New Delhi Response Books 2003 . 322p 761997369

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Advertising in modern and postmodern times

By Odih, Pamela. London Sage Publications 2007 . xii,231p 9780761941903

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Planning for power advertising a user's manual for students and practitioners

By Halve, Anand Bhaskar. New Delhi Response Books. A division of Sage Publications India Pvt. Ltd 2005 . 260p 761933549

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Advertising a cultural economy

By McFall, Liz. London Sage Publications 2004 . viii,208p 24 cm. 761942556

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Transnational media and contoured markets Redefining Asian television and advertising

By Thomas, Amos Owen. New Delhi Sage Publications 2006 . 266p 761934847

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An advertiser's guide to better radio advertising Tune in to the power of the brand conversation medium

By Ingram, Andrew. England John Wiley & Sons 2005 . 216p. 9780470012925

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Advertising management

By Krishanmurty, Kavita. Jaipur Oxford Book Company 2010 . 286p. 9789380179483

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The care and feeding of ideas

By Backer, Bill. New York Times Books 1993 . xiii,285p 9780812963588

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Ogilvy on advertising in the digital age

By Young,Miles. London Goodman Books 2017 . 288p 9781853756153

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The everything guide to writing copy

By Slaunwhite, Steve. Avon Adams media 2007 . 305p. 9781598692518

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