TY  - BOOK
AU  - Lattimore,Dan
TI  - Public relations: The profession and the practice
SN  - 9780071288880
U1  - 302.23 
PY  - 2009///
CY  - New York
PB  - McGraw-Hill
KW  - Journalism
KW  - Media studies
KW  - Mass communication
KW  - Mass media
N1  - Includes appendices, glossary and index
ER  -