TY  - BOOK
AU  - Yadava,J.S.
AU  - Mathur, Pradeep
TI  - Issues in mass communication Vol.1: the basic concepts
SN  - 9788173912491
U1  - 302.23 
PY  - 1998///
CY  - New Delhi
PB  - Kanishka Publishers in association with Indian Institute of Mass Communication
KW  - Mass communication
N1  - Includes index
ER  -