TY  - BOOK
AU  - Backer, Bill
TI  - The care and feeding of ideas
SN  - 9780812963588
U1  - 658.4063 
PY  - 1993///
CY  - New York
PB  - Times Books
KW  - Creative ability in business
KW  - Advertising
KW  - Case studies
ER  -