TY  - BOOK
AU  - Czinkota,Michael R.
AU  - Kotabe,Masaaki
TI  - Marketing management
SN  - 9788131501177
U1  - 658.8 
PY  - 1998///
CY  - Australia
PB  - South-Western Cengage Learning
KW  - Management
KW  - Marketing management
N1  - Includes index
ER  -