TY  - BOOK
AU  - Saxena, Rajan 
TI  - Marketing management
SN  - 9780070144910
U1  - 658.8 
PY  - 2009///
CY  - New Delhi
PB  - Tata McGraw Hill Education Private Limited
KW  - Management
KW  - Marketing Management
N1  - Includes bibliographical references and index
ER  -