TY  - BOOK
AU  - Narayan, B
TI  - Executives' handbook of modern marketing
SN  - 8172730144
U1  - 658.8 
PY  - 2000///
CY  - Delhi 
PB  - Authors Press
KW  - Marketing Management
KW  - Management System
N1  - Includes bibliographical references and index
ER  -