TY  - BOOK
AU  - Ingram, Andrew
AU  - Barber, Mark
TI  - An advertiser's guide to better radio advertising: Tune in to the power of the brand conversation medium
SN  - 9780470012925
U1  - 302.23 
PY  - 2005///
CY  - England
PB  - John Wiley & Sons
KW  - Radio advertising
KW  - Journalism
N1  - Includes index
ER  -