TY  - BOOK
AU  - Halve, Anand Bhaskar
TI  - Planning for power advertising:  a user's manual for students and practitioners 
SN  - 761933549
U1  - 302.23 
PY  - 2005///
CY  - New Delhi
PB  - Response Books. A division of Sage Publications India Pvt. Ltd
KW  - Advertising
KW  - Advertising-India
N1  - Includes bibliographical references and index
ER  -