TY  - BOOK
AU  - Kotler, Philip
AU  - Keller, Kevin Lane
TI  - Marketing management: a South Asian perspective
SN  - 9788131716830
U1  - 658.8 
PY  - 2009///
CY  - Delhi
PB  - Dorling Kindersley(India)
KW  - Marketing Management
KW  - Management
N1  - Includes bibliographical references and index
ER  -