TY  - BOOK
AU  - Beard, Mike
TI  - Running a public relations department:  effective managment techniques managing the budget, internaland external relations 
SN  - 074941859 1
U1  - 650 
PY  - 1997///
CY  - London
PB  - The Institute of Public Relations
KW  - Management
N1  - Includes appendix, index
ER  -