TY  - BOOK
AU  - Kotler, Philip
AU  - Keller, Kevin Lane
TI  - Marketing management:  a South Asian perspective 
SN  - 8131702006
U1  - 658.8 
PY  - 2007///
CY  - New Delhi
PB  - Prentice Hall
KW  - Marketing Management
KW  - Management
N1  - Includes bibliographical references and index
ER  -