TY  - BOOK
AU  - Vilanilam, J. V.
AU  - Varghese, A. K.
TI  - Advertising basics:  a resource guide for beginners 
SN  - 761998101
U1  - 302.23 
PY  - 2004///
CY  - New Delhi
PB  - Resonse Books
KW  - Advertising
KW  - Mass media
N1  - Includes biblographical references and index
ER  -