00605nam a2200205Ia 450000500170000000800410001702000250005804000190008304100120010208200160011410000210013024500930015126000350024430000100027950400490028965000160033865100150035470000200036985000100038920240212095221.0131103s9999 xx 000 0 und d a761998101cRs.320.00 aLoreto College aEnglish a302.23bVIL aVilanilam, J. V. aAdvertising basicsb a resource guide for beginners cJ. V. Vilanilam and A. K. Varghese aNew DelhibResonse Booksc2004 a200p  aIncludes biblographical references and index aAdvertising aMass media aVarghese, A. K. aLCLIB