TY  - BOOK
AU  - Clow, Kenneth E.
AU  - Baack, Donald
TI  - Concise encyclopaedia of advertising
SN  - 789022117
U1  - 302.23 
PY  - 2005///
CY  - New York
PB  - Best Business Books
KW  - Advertising
KW  - Media Studies
N1  - Includes advertising resources, bibliography and index
ER  -