TY  - BOOK
AU  - Wells, William
AU  - Burnett, John
TI  - Advertising :  Principles and practice 
SN  - 8129700638
U1  - 302.23 
PY  - 2004///
CY  - New Delhi
PB  - Pearson Education
KW  - Advertising
N1  - Includes index
ER  -