TY  - BOOK
AU  - Batra, Rajeev
AU  - Myers, John G.
TI  - Advertising management
SN  - 8178087359
U1  - 302.23 
PY  - 2005///
CY  - Delhi
PB  - Pearson Prentice Hall
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -