TY  - BOOK
AU  - Stearn, Gerald Emanual,ed.
TI  - McLuhan  :  Hot and cool 
U1  - 659.14 
PY  - 1967///
CY  - New Delhi
PB  - A signet book published by New American Library
KW  - Advertising and public relations
KW  - advertising by broadcast media
N1  - First printing 1969
ER  -