00568nam a2200181Ia 450000500170000000800410001704000190005804100120007708200160008924500630010526000690016830000120023750400240024965000370027365100350031070000310034585000100037620230503142014.0131103s9999    xx            000 0 und d  aLoreto College  aEnglish  a659.14bMAC  aMcLuhan  b Hot and cool cEdited by Greald Emanuel Stearn  aNew DelhibA signet book published by New American Libraryc1967  a304 p.   aFirst printing 1969  aAdvertising and public relations  aadvertising by broadcast media  aStearn, Gerald Emanual,ed.  aLCLIB