Advertising basics a resource guide for beginners J. V. Vilanilam and A. K. Varghese
Material type:
TextLanguage: English Publication details: New Delhi Resonse Books 2004 Description: 200pISBN: 761998101Subject(s): Advertising | Mass mediaDDC classification: 302.23
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Loreto College
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302.23 VIL 46157 (Browse shelf(Opens below)) | Available | B18633 |
Total holds: 0
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| 302.23 TRI 48293 Mass Communication Concepts and processes | 302.23 TRI 48828 Public relations Bridging technologies and monitoring public and the media | 302.23 TUC 17292 Understanding the mass media a practical approach for teaching | 302.23 VIL 46157 Advertising basics a resource guide for beginners | 302.23 VIL 46158 Mass communication in India a sociological perspective | 302.23 VIL 54129 Public relations in India New tasks and responsibilities | 302.23 WEL 45232 Advertising Principles and practice |
Includes biblographical references and index
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