Concise encyclopaedia of advertising Kenneth E. Clow, PhD, Donald Baack, PhD
Material type:
TextLanguage: English Publication details: New York Best Business Books 2005 Description: xiii,213pISBN: 789022117Subject(s): Advertising | Media StudiesDDC classification: 302.23
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Loreto College
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302.23 CLO 45812 (Browse shelf(Opens below)) | Available | B18199 |
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| 302.23 CHA 51249 JOURSEMLIB/1070 Global sourcebook of mass communication, journalism and media management Pt-1 | 302.23 CHA 51250 JOURSEMLIB/1071 Global sourcebook of mass communication, journalism and media management Pt-2 | 302.23 CHU 43995 Foundations of advertising Theory and practice | 302.23 CLO 45812 Concise encyclopaedia of advertising | 302.23 COL 51660 Newspaper journalism | 302.23 CON 43616 The art of feature writing | 302.23 CON 51237 Journalism studies |
Includes advertising resources, bibliography and index
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