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Effective Advertising Understanding when, how, and why advertising works Gerard J Tellis

By: Tellis, Gerard JMaterial type: Text

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TextLanguage: English Publication details: New Delhi Response Books 2004 Description: 201pISBN: 8178293706Subject(s): Media Studies | Mass Media | AdvertisingDDC classification: 302.23

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Loreto College

302.23 TEL 45946 (Browse shelf)

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B18158

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Includes bibliographical references and index

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