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Advertising Principles and practice William wells, John Burnett, Sandra Moriarty
Material type:
TextLanguage: English Publication details: New Delhi Pearson Education 2004 Edition: 6th edDescription: xxxii,599p illISBN: 8129700638Subject(s): AdvertisingDDC classification: 302.23
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Books
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Loreto College
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302.23 WEL 45232 (Browse shelf(Opens below)) | Available | B15390 |
Total holds: 0
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| 302.23 VIL 46157 Advertising basics a resource guide for beginners | 302.23 VIL 46158 Mass communication in India a sociological perspective | 302.23 VIL 54129 Public relations in India New tasks and responsibilities | 302.23 WEL 45232 Advertising Principles and practice | 302.23 WHI 43433 Strategic communication management making public relation work | 302.23 WHI 47936 Media Writing Print,Broadcast,and public Relations | 302.23 WIL 44327 Television Technology and cultural form |
Includes index
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