An advertiser's guide to better radio advertisingTune in to the power of the brand conversation medium
Ingram, Andrew An advertiser's guide to better radio advertising : Tune in to the power of the brand conversation medium / Andrew Ingram and Mark Barber. - - England : John Wiley & Sons, 2005 216p.
Includes index
9780470012925 : Rs.3066.00
* * Radio advertising * Journalism * Barber, Mark *