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Services marketing integrating customer focus across the firm

658.8
ZEI

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B22117

Zeithaml, Valarie A. Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml and Mary Jo Bitner. - 3rd ed.. - - New Delhi : Tata McGraw-Hill, 2006
xx,668p. Includes bibliographical references and index 70530424 : Rs.375 * * Marketing Management * Management * Bitner, Mary Jo *

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