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Concise encyclopaedia of advertising

302.23
CLO

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B18199

Clow, Kenneth E. Concise encyclopaedia of advertising / Kenneth E. Clow, PhD, Donald Baack, PhD. - - New York : Best Business Books, 2005
xiii,213p Includes advertising resources, bibliography and index 789022117 * * Advertising * Media Studies * Baack, Donald *

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