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Advertising management

302.23
BAT

LCLIB

B15381

Batra, Rajeev Advertising management / Rajeev Batra, John G. Myers, David A. Aaker. - 5th ed. - - Delhi : Pearson Prentice Hall, 2005
768p : ill Includes bibliographical references and index 8178087359 : Rs 250 * * Advertising * Myers, John G. *

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